10 Best Email Marketing Services for Small Business (2018)

10 Best Email Marketing Services for Small Business (2018)

You can use your email marketing strategy to promote your app. You can also communicate with clients about your white label services or anything else that adds value to their needs. Is email marketing a priority for your business in 2018? Are you looking for the email marketing software? Choosing the best email marketing service can have a significant impact on the success of your marketing campaign. Read 10 Best Email Marketing Services for Small Business (2018).

10 Best Email Marketing Services for Small Business (2018)

1. ActiveCampaign

ActiveCampaign has been called one of the key InfusionSoft alternatives. For those who want the robust sales and marketing automation power of InfusionSoft, but easier to use and setup, there’s ActiveCampaign.

Despite the lower cost and ease of use compared to InfusionSoft, you aren’t losing a lot in terms of functionality. ActiveCampaign still allows you to run very behaviorally driven marketing and sales campaigns, but with a setup that most somewhat tech-savvy business owners can actually understand.

ActiveCampaign is the backbone of all of our ventures here at Venture Harbour. It’s easy to use, and one of the most feature-packed email marketing & automation tools for. On top of that, it’s also one of the most affordable tools. ActiveCampaign allows you to create drip emails that are driven by subscriber interaction, behavior, interests, location, history and more. With this tool, you can automate the entire life cycle of a subscriber or customer.

2. YesWare

Similar to ToutApp, YesWare is focused at sales teams who need to send mass personalized messages to people while also keeping track of follow ups and behavior (opens, clicks, etc).

Yes, Ware excels at the campaign and messaging tests on a smaller level than ToutApp. If your sales team needs to run a 20 – 50 person campaign with personalization and wants to save time, YesWare is a great fit. It will give them visibility into what happened after they pressed the send buttons.

3. Vertical Response

Vertical Response lets you easily connect your email marketing campaigns to Twitter, LinkedIn and Facebook. Go past just your current contacts list and reach out to a much wider audience.

There are a few ways of building your email advertising drive. If you’re not too well-versed at using HTML, you can use the email wizard. If you’re more interested in building emails which feature your company’s websites and graphics, you can use the freeform HTML editor. Not concerned about images or logos? Go with the text-only option, simple.

Email isn’t the only place to share your stories and market your products. There’s also the wide world of social networks where your readers may be paying more attention to than their inbox. VerticalResponse makes sure you’re marketing to both places at the same time with its social network integration.

With the free plan, you can share your latest emails via Twitter and Facebook at the same time the messages are arriving in your readers’ inboxes. Or, you can schedule your emails and social network messages to go out whenever you want, so you can plan in advance and not spend your entire day writing emails when you’d rather be doing something else.


You can send up to 4,000 emails per month to 1,000 contacts totally free.

4. MailChimp

MailChimp is one of the most popular email marketing service providers. They offer a very easy to use interface with great tools and awesome support.

It integrates beautifully with WordPress, Magento, Shopify, and many other platforms. If you are using WordPress, then see our ultimate guide to using MailChimp and WordPress for detailed instructions.

MailChimp also comes with easy email creator, merge tags, autoresponders, segmenting contacts into groups, and simple tracking and analytics. It also allows you to set up delivery times based on user’s timezones and setup segmenting based on geolocation.

Support is offered by email, live chat, and a huge knowledge base with how-tos, videos, and tutorials.

MailChimp offers a forever free plan which allows you to send 12,000 emails for upto 2,000 subscribers. Their paid plans start from $10/month.

Because of their free plan, we rate MailChimp the best email marketing software for nonprofits.

5. Litmus

Litmus is one of the most widely used design and spam testing services for both web and email. It is integrated with Campaign Monitor to offer spam testing and inbox previews. Its testing service is built right into Campaign Monitor so you can design an email and test it for spam and formatting before you send or schedule your campaign.

6. GetResponse

If you’re like most people, your email newsletters are sent at predetermined times. Shouldn’t they be integrated into your calendar then? GetResponse’s autoresponder tool uses drag and drop features to make calendar management a breeze.

You can also send highly targeted autoresponders to subscribers based on how they got on your email list using GetResponse Campaigns + OptinMonster.

7. Sendloop

Sendloop for automated email marketing

Email newsletters can take a lot of time to write, and they’ll only go out to the people who’ve already signed up for your list. Drip emails—automated messages that go out when people sign up to your lists, buy a product, or anything else—can solve that problem, but most email newsletter apps put drip emails in their paid plans. Not Sendloop: it lets you send drip emails right alongside newsletters for free.

You can create the emails you want, then send them out to your subscribers right away. Then, you can automate those messages, and have them sent to new people whenever they sign up to your list. Or, you can create scheduled messages for your most engaged readers, the people who never open your messages, or anyone else. And you’ll know exactly how your efforts are going, with detailed stats on your dashboard.

Free for: Sending up to 5 emails a month to 2,000 people

8. Benchmark Email

Benchmark Email – Benchmark Email’s editor works just like a Word document, for totally streamlined and simplified design—even if you’re not a skilled designer. You can customize signup forms for Facebook, Twitter or your website, and track important metrics like open rates and social shares. Benchmark Email is FREE for 14,000 emails for up to 2,000 subscribers, and plans with unlimited emails start at $11.95 per month for up to 600 subscribers.

9. Elite Email

Elite Email targets small businesses, enterprise organizations, and nonprofits alike with their mass email marketing solution.


Free Plan: Free for up to 500 contacts with unlimited email sending

Paid Plans: Start at $15 per month for 500+ contacts and pay-as-you-go plans


Geo reports tell you where your customers are located and where they’re engaging with your emails through interactive maps
You get unlimited emails and unlimited list segments, which allows for more targeted sending.

No mobile app to deploy emails on the go from your mobile device.
Does not include any basic automation features, such as A/B testing and drip programs.

10. Mad Mimi

Mad Mimi is a popular solution for beginning email marketers because solutions really don’t come much simpler than this.

Free Plan: Free for unlimited emails to 100 subscribers

Paid Plans: Their first paid plan starts at $10/month for up to 500 contacts


It’s a phenomenal system for email marketing newbies because it’s both easy to work with, and has excellent customer service.
Emails are 100% customizable, with no need for any knowledge of HTML.

Their free plan is exclusively for very, very small companies.
There are no templates.
You can’t A/B test your emails.

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