Hreflang Tags Kya Hai? Kaise Use Kare | Indian languages ke liye hreflang

Hreflang tags HTML attributes hain jinka use ek web page ki language aur geographical targeting ko specify karne ke liye kiya jata hai. Agar aapke pass ek hi page ke kai versions hain different languages mein, to aap hreflang tags ka use karke search engines jaise Google ko in variations ke bare mein bata sakte hain. Yah unhe apne users ko sahi version serve karne mein madad karta hai.

Hreflang tags kaise kaam karte hain?

Hreflang tags ka use karne ke liye, aapko apne web pages mein hreflang attributes ko add karna hoga. In attributes mein ek language code aur ek country code hota hai. Language code ISO 639-1 standard ka use karta hai, aur country code ISO 3166-1 standard ka use karta hai.

Yahan ek example hai ki hreflang attribute ka use kaise kiya jata hai:

<link rel="alternate" hreflang="en-us" href="https://www.example.com/my-page-in-english.html">

Yeh attribute Google ko bata raha hai ki “https://www.example.com/my-page-in-english.html” page English mein hai aur yeh United States ke liye targeted hai.

Hreflang tags ka use kyu karna chahiye?

Hreflang tags ka use karne ke kai fayde hain, jinmein se kuchh hain:

• Search engine results pages (SERPs) mein sahi version show karna: Hreflang tags Google ko yeh samajhne mein madad karte hain ki ek user ke liye sahi version kaun sa hai. Isliye, Google yeh page show karne ki koshish karega jo user ke location aur language ke liye relevant hai.
• International traffic ko badhana: Hreflang tags aapki website ko international users ko reach karne mein madad kar sakte hain. Agar aapke pass different languages mein page hain, to hreflang tags Google ko yeh samajhne mein madad karenge ki aapki website international users ke liye relevant hai.

What’s the SEO benefit of hreflang?

Hreflang tags ki SEO mein bahut khubiaan hain, jisse aapki website international visitors ke liye zyada friendly aur successful ban sakti hai.

1. Sahi Audience, Sahi Page: Google ko yeh bata diya jaata hai ki konsi page kis language aur desh ke liye hai. Isse woh users ko unki pasand ki language aur location mein sahi page dikha sakta hai. Imagine koi Hindi user “mobile phone” search kare toh woh English wala page dekhega, lekin hreflang se Hindi wala dikhega! Woh khush hoga aur zyada der rukega!

2. Duplicate Content Ka Darr Khatam: Agar aapki website ke different languages mein same content hai toh Google use duplicate content samajh sakta hai. Hreflang se yeh confusion door ho jaati hai aur aapki rankings nahi girti. Jaise, agar “smartphone features” ka article Hindi aur English mein hai, dono alag URLs aur hreflang se connected honge.

3. International Traffic Badhao: Alag languages mein pages hone se zyada deshon ke log aapki website ko dekh sakte hain. Aise aapka business aur reach badhta hai. Imagine aap France mein phone बेचना चाहते hain, toh French page se France ke log aapki site dekh sakenge!

4. Local SEO Boost: Local searches mein bhi hreflang ka fayda hai. Agar aapki website U.S. aur U.K. ke liye hai toh alag pages aur hreflang se dono deshon mein aapki ranking badh sakti hai. Jaise, “best pizza places near me” search karne par U.S. user ko U.S. restaurants aur U.K. user ko U.K. restaurants dikhenge.

5. User Experience Badhao: Users ko unki pasand ki language mein content mil jana unka experience bahut acha karta hai. Woh zyada der rukega, aapka content share karega aur business ko fayda hoga!

Hreflang tags kaise use kare

Hreflang tags ek HTML tag hai jo search engines ko batata hai ki website ke kaun se pages kis country aur kis language ke visitors ke liye hai. Iske use se search engines visitors ko sahi page tak bhej sakte hain.

Hreflang tag ka syntax aisa hai:

<link rel="alternate" hreflang="[language code]" href="[url]" />

Yahan,

• rel="alternate" tag ka matlab hai ki link alternate page ki link hai.
• hreflang="[language code]" tag ka matlab hai ki link kis language ke liye hai.
• href="[url]" tag ka matlab hai ki link ka URL hai.

Yahan kuchh examples hain:

<link rel="alternate" hreflang="en" href="https://example.com/en/" />
<link rel="alternate" hreflang="de" href="https://example.com/de/" />

In examples mein, https://example.com/en/ page English mein hai aur https://example.com/de/ page German mein hai.

Hreflang tags ka use karne ke kuchh fayde hain:

• Search engines ko visitors ko sahi page tak bhejne mein madad milti hai.
• Website ki ranking mein sudhar ho sakta hai.
• International visitors ki reach badhti hai.

Hreflang tags ka use karna chahte hain toh yahan kuchh steps hain jo aap follow kar sakte hain:

1. Apna target audience decide karen. Aap ki website kiska target audience hai? Kya aap ek se jyada countries ya languages ke visitors ko target kar rahe hain?
2. Apna content organize karen. Aapki website mein kaun se pages hain? Har page kis language mein hai?
3. Hreflang tags ko generate karen. Aap hreflang tags ko manually generate kar sakte hain ya kisi tool ka use kar sakte hain.
4. Apne hreflang tags ko implement karen. Aap hreflang tags ko manually implement kar sakte hain ya kisi CMS ka use kar sakte hain.

Hreflang tags ko implement karne ke liye 3 methods hain:

• HTML link elements in the <head>
• HTTP headers
• XML sitemap

HTML link elements in the <head>

Yeh sabse simple method hai. Aap apne website ke har page ke <head> section mein hreflang tags add kar sakte hain.

<head>
  <title>My Website</title>
  <link rel="alternate" hreflang="en" href="https://example.com/en/" />
  <link rel="alternate" hreflang="de" href="https://example.com/de/" />
</head>

HTTP headers

Yeh method non-HTML content ke liye best hai. Aap apne website ke HTTP headers mein hreflang tags add kar sakte hain.

Link: <https://example.com/en/>; rel="alternate"; hreflang="en"
Link: <https://example.com/de/>; rel="alternate"; hreflang="de"

XML sitemap

Yeh method sabse efficient method hai. Aap apne website ke XML sitemap mein hreflang tags add kar sakte hain.

<url>
  <loc>https://example.com/en/</loc>
  <xhtml:link rel="alternate" hreflang="en" href="https://example.com/en/" />
  <xhtml:link rel="alternate" hreflang="de" href="https://example.com/de/" />
</url>

Hreflang tags ko test karne ke liye aap Google Search Console ka International Targeting report use kar sakte hain.

Hreflang tags ko maintain karne ke liye aapko regular basis par check karna chahiye ki kya aapke hreflang tags accurate hain.

Hreflang tags ka use karne ke liye kuchh tips:

• Hreflang tags ko apne web pages mein sabhi important pages ke liye add karna chahiye.
• Hreflang tags ko sahi se use karna chahiye. Agar aap hreflang tags ko galat se use karte hain, to yeh Google ko confuse kar sakta hai.
• Hreflang tags ko regularly update karna chahiye. Agar aap apne web pages mein content add karte hain ya badalte hain, to aapko apne hreflang tags ko bhi update karna chahiye.

Indian languages ke liye hreflang

Hreflang tags ek HTML tag hai jo search engines ko batata hai ki website ke kaun se pages kis country aur kis language ke visitors ke liye hai. Iske use se search engines visitors ko sahi page tak bhej sakte hain.

Indian languages ke liye hreflang tags ka use karne ke liye, aapko apne website ke pages ke liye appropriate language codes use karne ki zaroorat hogi. Indian languages ke liye use kiye jaane wale language codes hain:

• Hindi: hi
• Bengali: bn
• Gujarati: gu
• Marathi: mr
• Tamil: ta
• Telugu: te
• Kannada: kn
• Malayalam: ml
• Assamese: as
• Punjabi: pa
• Oriya: or
• Urdu: ur

Agar aapke website mein multiple Indian languages ke pages hain, toh aapko har page ke liye appropriate hreflang tags add karne ki zaroorat hogi. Aap hreflang tags ko manually add kar sakte hain ya kisi tool ka use kar sakte hain.

Yahan ek example hai ki aap hreflang tags ko kaise use kar sakte hain:

HTML

<link rel="alternate" href="https://example.com/hi/" hreflang="hi-in" />
<link rel="alternate" href="https://example.com/en/" hreflang="en" />

Use code with caution. Learn morecontent_copy

Yeh hreflang tags indicate karte hain ki https://example.com/hi/ page Hindi mein hai aur https://example.com/en/ page English mein hai.

Agar aapke website mein non-HTML content hai, toh aap hreflang tags ko HTTP headers mein bhi add kar sakte hain.

Yahan ek example hai ki aap hreflang tags ko HTTP headers mein kaise use kar sakte hain:

Link: <https://example.com/hi/>; rel="alternate"; hreflang="hi-in"
Link: <https://example.com/en/>; rel="alternate"; hreflang="en"

Hreflang tags ko use karne ke kuchh fayde hain:

• Search engines ko visitors ko sahi page tak bhejne mein madad milti hai.
• Website ki ranking mein sudhar ho sakta hai.
• International visitors ki reach badhti hai.

Hreflang tags ko implement karne ke liye, aap Google Search Console ka International Targeting report use kar sakte hain. Yeh report aapko bataega ki aapke hreflang tags sahi se implement hue hain ya nahin.

Indian languages ke liye hreflang tags ke bare mein kuchh aur tips:

• Agar aapke website mein multiple Indian languages ke pages hain, toh aap hreflang="x-default" tag ka use kar sakte hain. Yeh tag indicate karta hai ki users ko agar koi bhi specific language match nahin karti hai, toh unhe yeh page dekha jayega.
• Aapko hreflang tags ko regularly test karna chahiye. Aap Google Search Console ka International Targeting report use kar sakte hain.
• Agar aapke website mein koi change hota hai, toh aapko hreflang tags ko update karna chahiye.

Hreflang tags ka use karne ke liye tools:

Aap hreflang tags generate karne ke liye online tools ka use kar sakte hain. Kuchh popular tools hain:

• Hreflang Generator
• Hreflang Tag Assistant
• Google Search Console

Conclusion

Hreflang tags ek important tool hain jo Indian websites ke liye hai. In tags ka use karke, aap search engines ko bata sakte hain ki aapki website ke kaun se pages kis language aur country ke visitors ke liye hai. Yeh search engines ko visitors ko sahi page tak bhejne mein madad karta hai.

Agar aapki website mein multiple Indian languages ke pages hain, toh aapko hreflang tags ko use karna chahiye. Aap hreflang tags ko manually add kar sakte hain ya kisi tool ka use kar sakte hain.

Aap hreflang tags ko regularly test karna chahiye. Aap Google Search Console ka International Targeting report use kar sakte hain.

Umeed hai ki yeh blog post aapke liye helpful rahi hogi.